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24
DrinkAware at Festivals this Summer
By | Posted: July 24, 2009
We all like to enjoy a drink during the summer festival season, however, it’s important to not overdo it. This is a message that alcohol awareness charity, Drink Aware, is trying to get across with a new ad aimed at festival goers.
The ad, which features Lauren Laverne at a music festival, shows the DJ and TV presenter stage-diving into the ground after the crowd suddenly rushes off to go to the toilet. The message behind the ad is that ‘Alcohol makes you pee more than water or soft drinks – pace yourself and miss less.’
You can see the ad here: http://www.drinkaware.co.uk/campaigns/missless/festivals
We want to know what you think of it: is it an effective way to reach festival goers, and will it make you drink any less?
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jane Graham · July 25, 2009 at 2:52 pm
A huge thankyou for the case of beer which I won! What a wonderful surprise – and so delightful. Although French, it is reminiscent of a Belgian beer. Very many thanks. I have shared it with friends and for those who are not great beer drinkers, it tastes palatable with a dash of creme de cassis. I of course, only need one addition to beer – MORE beer!
J Graham