What’s It All About?

BitterSweet Partnership has been set up to change beer’s reputation and its relationship with women, simply because we feel women are currently missing out.

Our research tells us that the industry has damaged the reputation of beer among women, but in truth, many do love beer and want to see changes. Our job is to make it OK…. ‘OK to love beer’ – it’s about opening up a conversation with women to understand what they want and ultimately launch the perfect beer products and buying experience for them.

We’re not expecting to convert all wine and cocktail drinkers overnight, or ever for that matter, we just want beer to be a considered drink option for women on more occasions than it is today. And given that its alcohol content is generally much lower than alternatives –it’s a sensible one too!

Thanks for stopping by, we hope you come away with a refreshed view of beer.

Cheers

Kirsty Derry
MD, BitterSweet Partnership